In 2013, Awaken Solutions was commissioned to build the new eCommerce website, along with several custom web solutions, for HappyFeet USA Inc, a major retailer of foot care products in the United States and Canada. Since then, this partnership has grown to include 11 additional websites for the parent company’s other brands, as well as ongoing maintenance and new features added regularly to all websites.

Interactive warranty form

HappyFeet sells its products at clinics and trade shows across the United States, and offers customers warranty cards with a unique code that can be redeemed at to obtain their product warranty and free pair. Awaken Solutions built this system to recognize valid codes, guide the client through a series of interactive questions, offer additional products and make a secure payment at the end. This system was integrated with a custom MailChimp list which has grown steadily to 70,000 clients.

Affiliate system

HappyFeet allows people to register to become affiliates and earn commissions on sales. Awaken Solutions built the complete affiliate system, including the registration form and secure payment for becoming an affiliate and the unique “affiliate website” (e.g. which is dynamically created immediately after registration and associates all sales from that new site with the affiliate.

VIP System

HappyFeet allows customers to register as VIPs and obtain access to discounted products and other benefits. Awaken Solutions built the system that allows customers to register and pay for the VIP system and gain immediate access to the benefits.


HappyFeet now looks Happy thanks to Awaken Solutions! Working with them has been the easiest most professional experience we've had in a long time. It's nice to have someone care about the project as much as you do, and this is what we experienced. This was a first class project with easy and delightful correspondence.

– Michael Burch, HappyFeet® USA Inc.